CBK, in developing the design of the 14th WKC Logo, decided to choose a symbol which is typically Brazilian without being one of the more commonly used ones.
We also wanted to choose a Logo which would lead people to reflect on the importance of the conservation of nature, so rich and abundant in Brazil.
Our choice was the Arara-Azul for its beauty and its unique, incomparable color.
The Arara-Azul is on the list of endangered species and, therefore, if more people know about this bird and are concerned with its protection, we have contributed to society becoming more integrated with and conscious of the enviroment.